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Hello Dina,
That is a great question, while most of us use Social media on daily basis we forget the social aspect of it, many of the people who work in the social media field without any proper training do not know how to translate the social skills they possess into business communication skills over social media.
That been said, to increase engagement all you need to do is to create interesting content, you could use some copywriting strategies to attract attention, stay up to date on what is trending and write content about it, but most importantly don’t post irrelevant content (remember people have followed, subscribed or liked your page or account for a reason, and most of the time the reason is that they are interested in the topic of the page, and if you post irrelevant content people will lose their interest)
Be creative and know how to connect trending topics to your account core topic.
I hope this helps
i think the online community sites doesn't need any help to be Popular
RSS, weekly newsletter for subscribers
1. Share contents that are beneficial to your audience. (eg. articles on how to increase productivity)
2. Share inspirational contents to your audience. (a pic of an office boy smiling to the camera while standing beside his manager who is also smiling to the camera - shows you have a great working environment).
3. Asking feedback or opinion on pressing issues.
Ensure you have rich forums running where people involve in important discussions. that way you will have frequent visitors. Let top exec contribute articles to some industry demanding topics. Like Big data, IoT etc.
Increase awareness ,offer incentives to browse and carry out weekly seminars or get togethers based on the website for team building purposes.
It's indeed a great question Dina. I have gone through many of the answers as well. And I am amazed on the knowledge of sharing. However, I just want to say. Making good contents, communicating with followers or engaging them through polling or survey is the second most step. First is you need to understand yourself as well as as your subscribers. You need to know whatever you are posting does it appears to be the same for your followers or not. You have to perform a bit of behavioral research to know more about user anthropology.Hope this could could give you an insight of what I am saying. For more details follow me on;
Facebook: https://goo.gl/Bo5gPu
LinkedIn: https://goo.gl/oeXBwK
Twitter: https://goo.gl/WtrKsX
The content by itself is the most important input. However there are numerous ways to increase engagement like linking and promoting your site with social media sites, google ads, link exchanges, creating polls, forums, commenting on other sites to receive feedback. I recommend you to stay away from automatic traffic generators.
So the answer should be dynamic, unique content which is supported by social tools like sharing, polls, comment fields.
to get continues engagement, one needs to get involved in discussions, share media and ask hot questions
