What is the best way of marketing a product in present time?

the best way to market any product at any time ; all the time; is the word of mouth.

•  This is marketing that  makes your product valuable to the target customers, that makes your product sensible by building strong customer relationship so as to enhance  brand image.There can be a number of ways of marketing a product in the digital age. Such as:
• 1. To select digital media as a means of conveying the message of your product.
• 2. To place importance on proper positioning.
• 3. To arrange promotional campaign.
• 4. Paying efforts to create customer equity.
• 5.To ensure that your product is differentiated.

Thank you for your invite. Every product has a different target market and marketing strategy has be accordingly planned. However at present time in general online marketing is the best way to get exposure for your product even major retail store like Walmart has started to promote online marketing to their customers. There are various platforms and you can post your product on all of them or research the platform where your target customers visit regularly.

Broadcast your Advantage, Fit into your customers routine, Work right out of the box, Make benifits easy to spot, Let customers test the product

The best way to market the product at the present time is the network marketing

YOU NEED TO KNOW YOUR CUSTOMER FIRST , UNDERSTAND HIS LIKES AND DISLIKES , USAGE AND NEED ,DEMOGRAPHICS , ETHNICITY, AGE , GENDER , LOCATION , SPENDING POTENTIAL ETC 

THE BEST WAY TO MARKET YOUR PRODUCT MY CUSTOMER SEGMENTATION APPROACH

1 Designing you brand

keep it up-to-date. Make sure all of your designs are kept up to date. Who wants to go to a beauty parlor with a sign from the 1980’s or buy from a website which looks like it’s hosted on Geo cities (people under the age of 22 may need to look that up)

2.Hire a graphic designer. Don’t make your product packaging and logo yourself unless you have extensive design and artistic experience. Having attractive branding and graphic design is extremely important and is really best left to the pros. Commission a graphic designer (you can find a cheap one by inquiring at the local art college) to do your designs for you.

3 Design a logo. You will need a logo for your company and product if you do not have one already. Make sure it is easy to read, simple to print, easily memorable, and versatile. Your graphic designer should be able to help you come up with something.

• The most successful logos use bold lines and dynamic shapes. Think the Pepsi logo, the Nike logo, or the Batman symbol

4.. Design unforgettable product packaging. You will need labels and other visuals on your packaging and these should be similarly well designed as your logo. The packaging will need to be attractive, appropriate to your product and company image, and easily recognizable.

• Remember: if someone can't remember what you're product is called when they describe it to people, they're probably going to say something like, "Go to the blank aisle and you'll see it one the shelf: it's the thing in the purple package with the cool, white swirly design".

5 Reaching Your Market

Have a website. The most important thing these days, when it comes to marketing a product, is having a website. This will give you a wider audience than any other type of marketing, is relatively cheap, and lends legitimacy to your business. It will also be necessary for some of the more effective marketing methods. If you really want your website to help you succeed, enable the sale of your product through the site.

• The simplest way to sell your product through your website will be to have an Amazon store where the product is available and use the storefront widget or link to the product on your site.

Make a press release. For certain types of products, a press release might be a good idea. Find a media which is related to (ie. whose audience would be excited about) the type of product you are selling and give them a press release about your product becoming available. This is best for brand new products, especially those which are innovative in some way.

Maximize social media. Social media is a powerful marketing tool. You can use your own contacts to spread the word about your product (across Twitter, Facebook, or even sites like Pinterest) or you can use social media’s internal advertising (such as Facebook ads and sponsored posts).

• Most products can easily benefit from a Facebook page or Facebook ads. It is a very versatile marketing tool. Make a business page or a fanpage for your product. From there you can have promotions or place ads using Facebook's internal systems.
• Twitter is also a versatile advertising tool. Use it to alert your customers to sales and business developments (now you can buy Cool Product at your local Awesome Store!). Try to mix it up by also posting cool things that are only slightly related to your business, to keep your feed interesting to people.
• Certain types of products can make use of a Pinterest marketing campaign. Maybe you make clothes and you can show how to make great outfits using your product, or how to modify and personalize your product. Maybe you make a food product and you can show recipes that make use of your product.

Use internet ads. Another great marketing tool is internet banner ads. These ads, which would go up on websites which meet your audience criteria and budget, can funnel traffic into your website, allowing you to tell potential customers all about the wonders of your product.

• Use a reliable service to set up internet advertising (such as Project Wonderful) or work out a deal with local website owners if your product is better for a local audience.

Be smart about email marketing. If you have a website, consider an email marketing campaign. Send a well-crafted email telling these people why they should purchase your product, where they can get it, and give them a great hook (such as a sale) to draw them in. Remember: don’t be spammy!

• Collect the emails of customers during sales of either new or old products, purchase emails from a reputable service, or target specifically to interested parties who might be able to get the word out if they enjoy your product.

Hi, 

I would advice, use the tactics of both offline and online Market presence. 

Online Marketing presence is the new emerging Marketing ideas and hence, it can cost effective too. 

Look at the budget portfolio and objective abd decive accordingly. 

 

Thanks & Regards, 

Well every product needs a different strategy to be promoted, however in my opinion the best way to promote any product is to choose right kols in the field and let them talk about product. It makes huge difference when a professional speaks about their line products in the minds of buyers.

to have an idea about the customers needs and focus on that + represent the product in a perfect way as it should be

Publish of products in easy and intactive view