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some points to keep in mind while creating content are,
> make it simple using simple words, avoid indigestible language for common man
> use synonyms of the major keywords
> don't stuff keywords unnecessarily
> try to include daily life examples that supports your content
> include pictures, graphs and videos when required
> always care for quality of content rather than quantity
> use bold characters and bullet points when writing main points.
> use short paragraphs.
we should make feasible study of content , content should be mapped to original content
so that we can fulfil requirement of client requirements in application .content should be understandable
in forms like multimedia files, pdf, or runtime content creation in application,animation
Research your target customers-create their persona-find what they need most-present your content in front of them-take feedback-repeat until you become very useful for your target customers. I would recommend you strongly to take Hubspot Inbount certification course.
The web analytic KPIs will help you understand better whether the content is helping meet your objective.
Such as Page views, Average time spent on that Page, any events that you'd like to track (example - playing a video), Click rate for any actions and the Bounce rate.
You may also do a qualitative testing among your peers without revealing the objective and ask them the key takeaways. This will help identify whether the content meets the objective you are working towards.
1. Views
2. Avg. Time user spend on the content
3. The percentage between 1 & 2 is shoud be 50%
4. Lead generation
Content Is the King. Nowadays every coming update by search engines is on Content i.e the more quality content you have the more trust you will get by search engines. And People will love to read attractive seo based content.
There are few tips I am going to mention here to improve the quality of the content
The first to increase the quality of content is keyword research i.e according to industry what are the best keywords to target.
Whenever you are writing content then always keep in mind that what are the intentions of people i.e for what purpose they searching. Is that intention is inforamational, Navigational, Transactional , commercial or local.
One of the best way increase the content quality analyze the keywords competition. And Analyze your competitors who are on the top. Check Their quality of content and tone of expressing content. Don't copy paste but write that kind of content.
I These steps are enough to Get Trustworthyness of people and also Search Engines.
I highly recommend the following steps.
Reading (general reading)
Reading (in your profession or specialize writing)
Google your specialize and know what masters write about.
Try to add more information.
Add your touch to make the piece of content readable and interesting.
- In-depth Research about the content.
- All contents revealed should be backed by authetic and relevent evidence and/or facts.
- Eye - catching and entertaining ( even the most boring topics can be explained by relating to it some recent and fun example)
- Content should be presented in a standard manner ( either go for informal or completely formal).
- authentic content
- visual contect (videos, high resolution images)
- valuable and relevant information
> always care for quality of content rather than quantity
> use bold characters and bullet points when writing main points.
> use short paragraphs.
To improve the quality of the content, you have to be great reader since reading is the source and the inspiration of writing. Try to take your notes at each time in bloog, then reformulate, and improve them from time to time. Try to create a good environment for you like sitting in natural and calm places because this lead your ideas to flow smothly. Try to be sensitive in writing to attract readers. Try to choose realistic and modern issues that are contemporary, and large spread during the time of your writing.
