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How important the voice of customer in startup marketing?

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Question added by Rahaf Masri , Account Sales Director , MT3 Digital
Date Posted: 2015/06/21
Naveed Arif
by Naveed Arif , Admin/HR Officer , JMG

Absolutely critical.  If the customer does not like your product or service, he or she isn't buying it.  Without revenue, your company dies.  A customer's money is his voice.  That is all that matters.

Kishor Vadher
by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

Its very important in start up as you are starting marketing then this is the way to hear the voice of customer because you will have to survive upon only customer after all. Not only even in start up but every stage of business, customer voice is very important and upon that any strategy will be constructed.

Khaled Anwar
by Khaled Anwar , Senior Sales Engineer , "Automotive company''

I agree with the experts answers. Thank you.

Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

Sir I think it is not only important for start ups but for every level. If u have to survive in the market u have to keep creating promoters. And how successful u are in creating promoters is reflected by the SNPS  score. Earlier the popularity of a co was judged on the basis of C-Sat survey. But now it is survey net promoter score which should be a positive figure. And it would be positive only when we listen to the customer and we have a kind voice. 

Abdul Shakoor  Khan
by Abdul Shakoor Khan , Marketing Manager , Najeeb Auto - Suzuki

The voice of customers is always important not only in startup. The customer's voice or feedback can boost your income as well as can play a great role to destroy your business :) 

 

Tapan Ghosh
by Tapan Ghosh , Marketing Manager , Stericat Gutstrings P Ltd

Important. The communication must be polite, sincere & soft.

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