What are the main factors for preparing strong marketing plan,marketing procedure,and marketing activities ?

the most important factor is to study and analyse the market share for your company and study all your competitors to identify the strong and weak points in your products and the competitor products.

All these are required in today's world to hit the target audience and to capture the right market segment more of a niche market.

You need to do the comprehensive feasibility studies and used the proper tools to analyze all the trends to come up with the proper results.

Historical data, Market Research, Target Market, Budget, breakdown of marketing activities

Strong marketing plan begins by conducting marketing opprtunity analysis which researches the company's micro and macro evironmental subsectors.the macro sub sectors include demographic,economic,technological,political and socio-cultural sub sectors. Also micro environmental factors include analysis of industry dynamics and strategic changes which involves competitive analysis, customer analysis, product analysis .

1) Mapping of area.

2) Understand the Brand value of product in public .

3) their finical health .

4) Need of products

5) Ground Realities if products  awareness .

6) Channel partners  .

Understanding your customers' needs

To give how to use strategy or policy or  Technics among the market requirements  

a good marketing plan in today's competitive environment is one which originates from internal strength as opposed to external threats:

realizing your target

discovering your strengths

accepting your weaknesses and shortfalls

assigning decent budgets

setting objectives

streamlining the expectations

taking one step at a time

keeping customer loyalty over mad profits

sticking to the marketing plan even if it isn't giving immediate returns because customers also read the intents of new companies.If they find too much hopping or diversions, they may loose faith in the name altogether! 

Your business plan is one of your most important tools in planning for the future of your business. It outlines your vision, what you want to achieve and how you plan to get there. 

A good business plan, which includes an effective marketing plan. It is a key factor in attracting and retaining investors.  

You begin the process by focusing on a few key elements — first, establish your basic business goals. Then, based on sound research, determine what challenges and opportunities your business may face.  Next, clearly identify your target markets and competition. And finally, consider and plan all the operational and financial requirements you need to achieve your goals.

Effective business and marketing plans are very thorough, anticipating and answering readers’ questions before they are asked. That’s why developing a good plan can help you better define your goals, ideas and plans in your own mind before you “put pen to paper.” 

There are many steps and details involved in fleshing out a comprehensive and compelling business and marketing plan, so here are some general guidelines to think about as you get started:

• Involve all of your management team in the process, as well as any legal, accounting, financial or special advisers;
• Engage the best writer from your management team and stay directly involved yourself in preparing the plan;
• Emphasize your extensive market research, your vigorous financial analysis, and your management team’s strengths;
• Keep in mind that you are writing your plan for two audiences: financial partners who will use it as a guide to investing in your business, and you, who will use the plan as a blueprint to launch and grow your business; 
• Be comprehensive, but concise, in describing your business and its potential.

  There are 9 key sections in a standard business plan:

1.  Cover Page
2.  Table of Contents
3.  Executive Summary
4.  Industry Description
5.  Business Description
6.  Opportunities
7.  Production Plan
8.  Marketing Plan
9.  Financials