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Promote your product better than your competitors
Offer your customers, better customer services
Offer your customers, better discounts
When the products are similar then your success depends on your product quality, its price and marketing strategy.
1- Identifying the market type (Economic - High specs - Super Eco - Branding,...etc).
2- Concentrate on the market requirements.
3- Prepare a well known strong distributor with a qualified team and attractive branches.
4- Launching promotions + Special offers + marketing tools.