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The set of controllable tactical marketing tools-product, price, place, and promotion blends to produce the response it wants in the target market.?

a) Marketing Mix

b) Demand Management

c) Supply Management

d) Sales Management

e) Customer Manipulation

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Question added by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos
Date Posted: 2015/07/01
Foad Shams
by Foad Shams , Director Marketing , G4C Foundation

Plain old school marketing mix.

add People, Process, and Physical evidence  for service industry.

and upgrade to the4Cs soon :)

best regards

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

a) Marketing Mix^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

The Marketing Mix forms a very important marketing tool.

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