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To other functional departments such as finance and operations, the sales and marketing functions look alike. After all, they are both "outward looking," focused on the customer and the market. But, creating a strong marketing and sales team has proven difficult in practice and is getting even more difficult than in the past.Why the concern about coordination between sales and marketing? Every business exists for financial performance—making money. We know generally how to measure it across different companies and industries, and use metrics such as ROI, EPS growth, and EBITDA.
Financial performance is the result of operating performance. Operating performance includes all the things that a company must do to win the competitive battle in its industry to attract, retain, and profitably serve customers. It varies greatly among industries, but generally includes activities such as customer acquisition, on-time delivery, developing new services and products, and running efficiently.But operating performance is also a result; it is derivative of human performance. Human performance involves many things but is primarily dependent on three: the personal capabilities of the individuals in the business, their individual motivation, and their ability to work together harmoniously.Nowhere is the need to work together more important than in the twin customer-facing functions of marketing and sales. Sales and marketing look similar at a distance, just as Americans think of Singapore and Shanghai as similar and close. But, when you get near the functions, you begin to understand the differences and to appreciate the challenge of coordinating and integrating them for improved operating performance and outstanding financial performance.
1. Low cost production / Service than competitor
2. Differentiation and innovation than competitor
3. Focus / Apply niche startegy
Make every customer have a delightful customer service experience, offering quality & value-wise products & eventually exemplary sales will follow.
A company should maintain a motivational environement for the saless team to keep them encourged, strong SWOT Analysis and creat path for the team to play a big role
Have A good Plan, Take Chalangies, improve Besiness, Staff Motivates, Technical Knowladge.
As per the KISS Rule (keep it simple stupid) the basics of achieving outstanding Sales is putting yourself in your customer's Shoes and dig out what exactly he is looking for, once you have made a successful pitch then it is all about the quality of feedback you keep with your customers.
You should know your market, need of your customers. Alien them with your sales/aftersales and marketing strategy. Provide the best possible service to your customers by innovative approach rather than following your competitors.
