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What specific factors should the company assess in a marketing audit?

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Question added by el mehdi jalal , sales Manager , TEC interior design
Date Posted: 2015/07/03
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by Deleted user

Data from existing leads should be assessed to determine their efficacy in customer conversion. If any deficiency is identified, clear measurable goals must then be defined. And finally, a marketing strategy is developed and communicated clearly to the remainder of the company's team to optimize the marketing efforts of the company.

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