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1. Submit Your Website to Search Engines
The first thing you will need to do when launching a website is submit the site to search engines; Google and Bing are the major search engines to focus on. Out of the15 techniques, this will be the easiest but one of the most important.
Tip: There are local search engines that can be of more benefit such as Yandex (for Russians), Baidu (for Chinese), and Kvasir (for Norwegians).
Before marketing your website through various online channels, make sure that your meta data is accurate and follows the Google Webmaster guidelines. On-site optimization includes page titles and meta descriptions. Page titles should include your business name and one or two keywords that you want Web visitors to find you with. Avoid using too many keywords and make the titles and descriptions appear natural.
Tip: Search for competitors in your area to see keywords they are using to attract Web traffic.
Web host providers will often try and bundle analytics and data packages, but the best, free analytics tool on the Web is Google Analytics. It takes less than two minutes to sign up and implement the code, and you can start collecting Web traffic data immediately. Data includes number of Web visitors, how long they browse your site, where the visitors are located, and how they arrived at your site. This is great data for promoting your business and the most effective channel (and geographic location).
Tip: Once your account starts collecting Web traffic data, map out goals on your website and begin tracking. Goals could be submitting a form or signing up to a newsletter.
Adding your business to Google+ Local is the next most important technique to implement. More people search for businesses online than anywhere else, and adding your website and business information to the Google local business directory can help. It’s free and simple. Also, you can manage your listing information including business description, product/service details, photos, videos, and offers.
Tip: Make sure your Google listing has a100 percent score; most local business don’t reach100 percent.
If you are moving your business online, a great way to spread the word about your website launch is through social networks. Sign up to the business pages of Google+, LinkedIn, Facebook, and Foursquare to promote your business to your friends and network. Make sure you claim your business URL. For example, facebook.com/mylocalbuisnes.
Not only is this at no cost, but you will also get trustworthy links from these profiles. The more trustworthy links you get to your website, the higher you will appear on Google.
Tip: Get your family, and friends to become the first to “like” or “follow” your business, and stay away from buying friends from third-parties. Build your social media presence naturally.
The only activity on this list that has a cost is Google AdWords. Google AdWords allows you to select keywords, write for online marketing ads, and attract visitors to your website based on what customers search for. Each time your ad is clicked, you will pay Google (you set the highest amount before your campaign goes live). If no one clicks your ad, you don’t need to pay.
Launching a Google AdWords campaign does not have to be costly. In fact, you can start with $15 per week, giving you a chance to decide on whether bookings increase. A benefit of using Google AdWords is that you can be very targeted to where your ads show, whether it be state or town.
Tip: When you create your campaign, make sure you use Ad Extensions that include local information, phone number, and Google + page.
Get listed in local directories and increase the number of trusted inbound links to your website. Most directories are free and by adding your business, you will see an increase in Web visits from potential customers. (According to Mashable, positive yelp ratings can boost a restaurant’s nightly reservations by19 percent.)
Within two days of adding a small business to local directories, Web traffic from mobile grew from0 percent to18 percent of total traffic, and30 percent of total traffic was referral.
Although claiming business citations is listed at number seven on this list, BrightLocal ran a survey in2011 that found the top five most important local search ranking factors.
(Full report can be found here.)
Tip: To find out where your competitor gets links from, visit opensiteexplorer.org and click on the “linking domains” tab.
This continues to bring home to Google the relevance of your business to a specific area, especially if you’re able to include links to your website (be very careful not to spam social communities, though).
If there are local forums in your field, then it’s a great idea to get your business actively participating in them. By creating a profile and adding value to the forums, this continues to add relevance of your business to Google.
Tip: Try not to spam the forums or websites with links to your online business as this will only get you banned.
The smartphone is the new yellow pages and mobile search, as a percentage of total Web traffic increases each month. In fact, experts predict that mobile usage will overtake desktop usage by2014. Local business thrive on mobile searches as conversion rates searching on local terms tend to be higher. Make sure your website is optimized for mobile and is easy to use. If your website appears cluttered and loads slow to a searcher, they will most likely move on to your competitor.
Tip: Visit your website on your smartphone and find three ways to improve the experience.
In the footer of your website, make sure you add a link your Google+ Local page along with other social sharing buttons.
Tip: Make sure your email address and phone number is listed on each and every page of your footer.
Using webmaster tools in both Google and Bing helps you identify issues with your website. By fixing these issues, you will ensure that both search engines have no issues crawling (finding) your website when a local search is made.
Implementing both tools is relatively straight forward, and your web developer should be able to support you with this.
Tip: When adding your website to Bing Webmaster tools, you will receive $50 in market funds (US only).
The local directory sites like to provide users with pictures of your business. To help ensure that your business gets the best exposure, upload your own pictures. They don’t need to be of a professional quality but they will represent your business, so make sure they are decent.
Tip: Save your photo with a filename that includes your business name and a keyword.
Most local sites and directories allow customers reviews. Other than Yelp, most are supportive in requesting reviews. Customer reviews, whether good or bad, make your business more credible to future customers.
Research shows that having at least five reviews in Google+ Local is the magic number where the reviews may start to help with rankings. However, since the recent Google Places move to Google+ Local, reviewers are required to have a Google+ account.
Tip: Use your website, invoices, thank you pages, and email communication to ask your customers to review your business.
Write about your industry, your talent, your services, and promote it in all channels. Blogging not only helps increase awareness of your business, but it also improves your writing. You will learn more within your field (become an expert!), and it is a great way to acquire new links to your website.
Tip: Link your Facebook page and blog by adding the RSS reader application in Facebook, making sure that your blog posts will show up on your Facebook page each time a new post is published.
Each time you add your website and business information to a local directory, social network, or forum, make sure you be consistent with your business name, address, telephone number, email address, website link, and business description.
Tip: Create a file that you can use to copy and paste the information from to make sure all listings are the same.
hello
you have a lot of options for this :
1) first and main establish a multichannel website that offer several sub domain with several topic for example news - store - cooperate and so on ....
2) produce sms system to introduce your product .
3)connect with important distributor in your other area for knowing costumers
4)advertisement online & offline : web , mobile , paper , clip & ...
and many concept else you think about
Seo is a great tool which will enhance the visibility of your websie by increasing the ranking and traffic on the website on any searchengine like google .you can take help of seo professional or buy seo package from any reputed online hosting provider like Godaddy.com you would need to put the key wordd of your website what your websier is all about and its discription tags etc with in a month you will notice the result .
Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.
1. Setting a Goal: You're looking for ways to help your small business grow. You might want more customers, more recognition or maybe you're looking to get ahead of the competition. Whatever the case may be, starting with a solid goal in mind greatly increases your chances of success. Digital marketing is a great way for small businesses to prosper, but going into the process blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you know what to focus on.
2. Creating a Marketing Funnel: The most successful businesses have an effective marketing funnel in place. A marketing funnel is when you map out a customer's journey from when a customer is a complete stranger to when they become a lead, and then put certain strategies in place that will encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You can think of a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
Having an effective marketing funnel won't just get you more leads, it can also help you turn leads into repeat buyers. If the customer has a good experience they might return to purchase from you again or even tell others they know about your business. The elements of a marketing funnel can seem like a lot to put together, but they're simple concepts when broken down. You'll see that numbers3,4 and5 help to break down and explain the different aspects of having a marketing funnel in place on your site and how to put together some of the most important pieces of it.
3. Developing a call-to-action: We talked about using a call-to-action in the second step as a part of your marketing funnel, but what is a call-to-action exactly? A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. CTAs should direct people to landing pages, where you can collect visitors' contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your website. This path, from a click on a CTA to a landing page, illustrates the much desired process of lead generation. In order to increase visitor-to-lead conversion opportunities, you need to create a lot of calls-to-action, distribute them across your web presence and optimize them. A good CTA should be attention grabbing and help lead a potential customer further into your marketing funnel.
4. Creating an Effective Lead Magnet: A lead magnet can be used alone or along with a CTA. This will also be used either within your marketing funnel or as a way to drive potential customers into your funnel. Supply them with something relevant to your product or service that they want. Use your offers as a way to gather more information about a potential buyer while driving them further into your funnel at the same time. This brings them closer to becoming an actual quality lead who will spend money on your product or service. The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You'll use the information you gather to interact with them more as they progress through your funnel.
5. Driving Traffic: In order for there to be people to drive into your marketing funnel, there first has to be traffic on your website. There a variety of ways you can drive traffic to your website. Here are a few of the ones I recommend:
Try these simple digital marketing strategies out on your website and see for yourself how much of a difference they can make. If you want your business to grow, digital marketing is the place to start.
1. SEO - produce useful and unique content for your target audience in a regular basis (fresh content - blog posts, white papers, research). You will be able to measure this because eventually, traffic from search engines will grow naturally if your content is indeed useful to your target audience.2. Social Media - as you share your content in social media, be strategic as well by targeting influencers who can also help grow your audience. Connect with these influencers, especially those who also produce content that is very much related and helpful to your niche.
3. PPC advertising - as you wait for your organic reach to grow, you can run search engine advertising to drive traffic to your site. As you optimize the campaigns you create, you will also be able to identify keywords that convert and are variable to your company. You can then use these keywords as target for you SEO campaigns as well.
4. Email marketing - Hopefully, as people visit your site, your content would be compelling enough to tickle their interest and send inquiries using your site's contact form or subscribe to your blog/ whitepapers. This can help grow your email list which you can then use for email marketing.
5. Measure, measure, measure. Create goals in Analytics to track the performance of the campaigns you created. As you measure, you'll see the necessary changes you need to make. Implement them and measure again. Test, change, measure.
You can really grow your business through digital marketing techniques.
You can promote your product to relevant audience by targeting in social media.
Even you can campaign through display ads and in youtube ads.
PPC, Sem
Seo in two ways onpage and offpage
Onpage techniques:
1. Performing Keyword Research.
2. Analyzing and preparing the appropriate Title Tags
3. Analyzing and preparing the appropriate Meta Tags
4. Preparing the relevant Keyword rich Description
5. Checking Canonicalization Issue
6. Analyzing the Website Structure Optimization
Offpage techniques:
1. Search Engines Submission (Google, Yahoo, Bing (MSN Etc.)
2. Local Search Engines Submission (Google Local, Yahoo Local, Msn Local Etc.)
3. Directory Submission (One Way Links)
4. Article submission
5. Press Releases
6. Blog Submission (blogspot.com, wordpress.com)
7. Forum Commenting
8. Google Analytical Tool
9. Q&A submission and social bookmarking.
And so many other things like (page rank check, Meta tag analyze, density check, Alexa rank check and increase Alexa ranking etc)
SEO specialist can guide you for using many techniques
Hello Hany,
Great Question, First if you could provide more information next time so that you could get a more accurate answer, I know most of us will appreciate it.
SEO stands for Search Engine Optimization, this is the practice of optimizing your website to best meet the standards of search engines to rank your website as a relevant website with valuable and unique information about a specific topic.
Optimizing a website includes, submitting your website to search engines, fixing your website structure, page code, adding important files to your website to make it easy for search engines to read, optimizing writings on your website, optimizing Images, and finding the most used keywords by people on search engines that relate to your website.
The main benefit of SEO is that it increases organic traffic to your website, thus decreasing online marketing costs.
Digital marketing/ Online marketing is very beneficial to generate leads and sell products online (E-commerce) this method when used correctly (Creating correct marketing messages, Using the correct platform, pricing the campaigns correctly) is very beneficial.
Based on your target demographic you can use some or all of the popular online marketing platforms (Choosing the correct platform is very important) such as Facebook, Google Adwords, Adroll and many more.
What to watch out for:
Black hat SEO Techniques (This will result in penalties from search engines and decrease or even kill organic traffic to your website)
Pricing your paid online marketing campaigns and which platform to use to reach your target demographic.
I hope these simple information help you understand better on how to grow your business, and if you would like to ask any more in depth questions when you provide more accurate information about the type of your business and how you wish to grow your business, I will be more than happy to provide more information.
