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How do you calculate ROI on Your SEO Practices?

SEO Marketing ROI Internet
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Question added by Deleted user
Date Posted: 2015/07/05
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Mohammad Faraz
by Mohammad Faraz , Foreman- Senior Procurement and Logistics Executive , Chemtech Trading WLL

  1. Anticipated ROI
  2. Actual ROI.

Anticipated ROI = (Anticipated Revenue from SEO efforts – Proposed Cost of the SEO Project)/Proposed cost of the SEO project

 

Additional Traffic required to break even= number of orders required to break even / e-commerce conversion rate

Before you calculate anticipated ROI, you need to know three things in advance from your prospective client:

  1. Average monthly visits
  2. E-Commerce Conversion Rate of the website
  3. Average order value

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