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What is a Healthy ratio between Content creation : Content Curation that brands can adhere to?

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Question added by Deleted user
Date Posted: 2015/07/09
Janhavi Joshi Keskar
by Janhavi Joshi Keskar , Internal Communications Officer , Emirates Group

there cannot be a standard rule for this as it depends heavily on the content strategy drawn up..but in my opinion the content creation should any day be higher than curation for reasons best known to most digital marketers.

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