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Figure out why it is failing.
1. Firstly HR to be considered as one of the important arm of the business like sales and Marketing or Service Sector to give equal if not the more weight age to what HR says.
2. The HR policies to be in consonance with business goals and to be formulated such to attract and retain the employees.
3. Time to time appraisal, mid-way-interviews/appraisals give you an opportunity to mend your ways before the employee has decided to pack his bags.
4. HR is hated only because it is treated like a Havildar Major of Army to check, tickoff, punish, penalise. All the functions of administration merge in to HR Domain like attendance, discipline, appraisals, promotions and entry and exit to/from the organisation. Other department dont share their views with HR hence what HR finally does or told to do may not be in true perspective. Like if a Manager tell the employees from tomorrow you are not coming and go and report to HR without anyputs to HR as to why he is being fired, HR is made a escape goat and he has finally to face the employee who may not be eligible to be thrown out.
And lastly HR policies, packages, working hours facilities etc must be reviewed during the year and kep pending for the new year to start.
If your HR Policies are falling to attract the potential employees it means that either the working environment in your organization is not favorable or you are not fulfilling the promises made during the recruitment. this may include the work load, salary structure, lobbies of a particular group, unnecessary interference of higher authority, communication gap, unfriendly attitude of authorities or colleagues etc.