Front line workers, usually lowest paid, and high level executives who are usually highly paid and well featured, who influence corporate image most?

Thank you for your invite. In my opinion corporate image is most represented by the core competence of the senior executives as they are the ones who have the vision and set up the strategies and assign the roles for the front line workers to execute.

The investors , banks and alignment marketing channel partners associate only on the core competent basis of an organisation.