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As per my understanding Marketing Strategy is more toward long term or broad planning while Strategic integrated marketing communication is honing toward a specific sector and target audience with short or immediate timeframe.
Nothing. They are both buzzwords for "telling people about the stuff we sell."
I used to do a job where I got to make up names like strategic integrated marketing communications. It was brilliant. Oops, I mean I had a Customer-Focussed Enhanced Communication Opportunity.
