What are the latest Cost-effective viral marketing strategies?

1. 1. Have an idea list.  Write down your project ideas, and add to them every day. Keep track using apps such as Evernote or Any.DO. When an idea makes sense to you, build it! Use whatever tool you can to create it as quickly as possible. Personally, I usually use WordPress and upload a WooTheme to finish rapidly. At this point, delaying your project should not be an option. Work fast and launch fast. If your project is valuable and you do a good job of optimizing it to be shared, it will take off.
   2. Make it relevant. Whether your project draws on a current event, an issue in your industry or a popular trend, it’s imperative that it relates to your audience in a meaningful way. A good supplementary tool can be humor. For example, the day Marissa Mayerbecame Yahoo’s CEO, Sean Bonner made DearMarissaMayer.com. It probably took him just a few hours, but it was relevant, funny, and had a clear message – and in no time, it was all over Twitter, Facebook and Reddit with thousands of shares. In response, Flickr created DearInternet, which also received much attention, was funny and probably sent them a few good leads to work at Flickr as well.

 

1. Just execute it. A good idea can be ruined by poor execution. Make sure the design and written elements of your project are fresh, flawless and aesthetically appealing. If your content and design are “blog-worthy,” and you have an interesting story to share, bloggers will write about it and link back to you. Also, be sure after a certain point to upload the logos of blogs that have covered your project. People find them very appealing, and they’re a great way to build your brand. It can also tie a series of projects together to develop your reputation as a social media force.
2. Optimize, optimize, optimize. The replication of your message should be absolutely effortless. By including the right sharing buttons, with the perfect text, customized hashtag, etc., you make it even easier for your audience to use social media to post and comment on your project with just a click. This is the heart of viral marketing; as your audience shares your project, your business gains more Facebook subscribers, Twitter followers and brand promotion. The more your audience shares, the more publicity you gain.

1. Think beyond just a blog.

 

2. Don’t be afraid to give out information for free.

 

3. Every business -- B2C and B2B -- can benefit from content marketing.

 

4. Identify the key performance indicators (KPIs) that will help you gauge the success or failure of your content marketing.

 

5. Make sure you diversify your online marketing.