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Is it right to seduce customers by discounts and offers?

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Question added by Heavenly J John , National Head - Aftersales for Ford , Saud Bahwan Group
Date Posted: 2015/07/16
Deleted user
by Deleted user

It would be a rewarding offer for both customer and the business if discounts and offers are directed by loyalty membership/program rather than giving discounts and offers upfront just to win customers because other business can offer discount and offers too. Service and quality should be the main reason people are choosing a brand rather than because it gives them lower prices and offers. It all boils down to the product/service.

Emmanuel Ugboaja
by Emmanuel Ugboaja , Admin/IT Manager , Maximal Net Technologies

Yes, discounts and offers are means of attracting and retaining customers.

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