Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

If your product is similar to your competitives what's your selling point?

user-image
Question added by Adegbenro Ominuga , Cash service Rep/Salesman , Diamond bank
Date Posted: 2015/07/17
MUKESH CHHAYA
by MUKESH CHHAYA , DGM SALES & MARKETING ;TECHNICAL MANAGER , MONACHEM CORPORATION

There are2 aspects which can be checked.One is commercial USP & other technical.

Commercial usp can be price,service,delivery time,packing,payment terms which u can offer.

Technical usp has to be found & should try to leverage that to your advantage.

Syed Shoaib Bokhari
by Syed Shoaib Bokhari , Assistant Manager , Jacob Sardini Italian Interiors

Your excellent customer care/services stands you out among your competitors.

Suroju Ramakrishna
by Suroju Ramakrishna , MANAGER , ISUZU MOTORS

let it similar to competitor product , I choose selling point from customer benefit point of view how my product is more benefit from competitor product in 

1. solving customer need

2. Quality

3. cost..

Thiyagu R S
by Thiyagu R S , ERP FIELD , TRISTAR FORMULATION PVT LTD

Payment drivery timing keep up, branded excellented producted, customer support first,high quality

Aleksander Loncaric
by Aleksander Loncaric , Project Developer , Arabian ARAD company Ltd

A.) Same quality, but lower price

or B) Same price, but higher quality

 

Abhishek Peter
by Abhishek Peter , AVP- Customer Success , Algoworks

If both the product are smiler so the selling point and differentiator is you. If the prospective customers like and trust you he will buy from  you if he like the other sales person he will buy from him.

Nzenwa Tochukwu
by Nzenwa Tochukwu , Sales Executive , Conoil Plc

Your branding, quality and excellent customer service

Lawrence Akroush
by Lawrence Akroush , Indirect Retail Sales Manager , Zain

 

My selling point is the strengths in my product yet the weaknesses in theirs if we came to a comparison..

but my having the write salesman to do so is the key point...

Md Yunus Siddiqui
by Md Yunus Siddiqui , Product Manager - Retail Assets , Utkarsh Small Finance Bank

Pricing, Features and placement

debbie mukherjee
by debbie mukherjee , CWT , cwt

perception is reality, reality is not reality. So look for perceived differences and if none exists, create one.

Ashwinkumar Dwivedi
by Ashwinkumar Dwivedi , Head Marketing And Sales , Giant Steel Industries Ltd

I always believing in FAB (features, advantage and benefits) but beyond this stage what coorelates the most is knowlege of the segment, understanding the client

More Questions Like This