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How a salesman shall close deal with price sensitive customer, when his product and the company doesn't allow to reduce the prices?

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Question added by Abdus Samad Abdul Majeed , Branch Sales Manager , Ahmed Zainy For Electric and Air Conditioning Co. Ltd
Date Posted: 2015/07/17
Umer Maqsood ali
by Umer Maqsood ali , Marketing & Sales Consultant - SMB/Enterprise Solutions , Absolute Solution Pvt Ltd

Its a very tough debate but according to my point of view, For a price sensitive customers (If they are a real buyer) you need to cut down your price what ever the circumstances are, but once the new sale is done then you can play with cross selling & Up selling strategies in order to make more profit out it.

* Cross Selling is, selling an additional product or service to an existing customer.

*Up-Selling is,to get the customer to spend more money – buy a more expensive model of the same type of product, or add features / warranties that relate to the product in question.

PUSHPARAJ VIJAYAKUMAR SHANTHI
by PUSHPARAJ VIJAYAKUMAR SHANTHI , Senior sales officer , Jockey

Emphasis on the USP of the Product to Customer and highlight comparing it with competitors weakness.

Words like, The extra money we charge is for Satisfaction of the Customer because we spend more on quality research than any other department or brand, we as a company look at customer as king of Business.

Speak more on future Product, under development and Research money Involved for Upgrading or Producing.

 

Amir Albitar
by Amir Albitar , Cost Accountant , Gounim Group

Customer persuade that the product price competition in the market and its market value is higher than that

Product and achieve the client's needs and focus on product features

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