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Brand Value is the combination of the product positive share of voice and the financial profit that is made. True or False?

Profit Margins Value Based Selling Brand Architecture Brand Messaging Branding
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Question added by Nosakhare Emma-Iyamu
Date Posted: 2015/07/18
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Azlan Asidin
by Azlan Asidin , Chief Executive Officer , Petrol One Berhad

True. Brand Value is made by both tangible and intangible values.  Although hard to quantify at times, the intangibles make the true net present value of the brand.

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