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What is the main purpose and role of marketing for organizations?

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Question added by Islam Gouda , Marketing Manager , Emirates Transport
Date Posted: 2015/07/19
Mehboob Ali Laghari
by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union

Marketing is to make your Organization/Product/Service known "How different you are from others" and the purpose is to increase sales that leads to profit....

Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

Marketing is telling people about your stuff.

 

As I once said before, if you are a retailer:

- Marketing is getting people to come into your shop

- Sales is getting them to buy something once they are there

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