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If you are looking for loyal and returning customers, company growth and increased revenue then you need to listen to your customers, know exactly what they want and tailor customized services according to their needs. Customers are divided into2 types: internal (your employees) and external (your customers) so in order to satisfy external customers, you need to satisfy your internal customers first cause a happy employee means loyalty and a happy customer service thus happy customers.
You need to keep designing and sending out your customers different marketing surveys such as: CSAT, NPS, CES in order to keep enhancing your customer experience and going beyond your customers expectations.
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