In marketing, what AIDA stands for ?

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AIDA is one of the earliest sales models used in professional sales training, bu...
Posted by:
salah hamza
16-July-2014

Marketing Materials Marketing Mix Modeling Marketing Research Event Marketing Marketing ROI

Question added by nani Naresh , sales associate , asian paints
Date Posted: 2015/07/22

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2 Answers

Fatema Abdulaal

by Fatema Abdulaal , Assistant Marketing Manager , Seddiqi Holding

Attention, interest, desire and action.

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Ummer Farooque Ruknuddin

by Ummer Farooque Ruknuddin , Admin Assistant , Dubai Health Authority

AIDA stand for Attention, Interest, Desire, Action

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