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Is it better to hire a media agency to write a story board for my corporate video?

It is known that a media agency might not exactly understand the message you are trying to deliver to your audience. Should I consider writing my storyboard and sharing it with the media agency?

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Question added by George Durzi , Digital Marketing Manager , Dyson
Date Posted: 2012/10/09
Deleted user
by Deleted user

You should be the one setting all the information and ideas you need to deliver to the audience as well as the main goal of the video.
When you decide on the above mentioned details you will be ready to work with a media agency or media experts in order to help you set the right video and guide you.

Peggy Traboulsi Chamoun
by Peggy Traboulsi Chamoun , Marketing Director , Bayt.com

The advice of an expert is always recommended in order to ensure that the final product is just perfect.
It is very important though that the company defines very clearly what the values are and that need to be communicated in the video as well as setting the core objective that needs to be delivered.

Anas Kiblawi
by Anas Kiblawi , Head of Creative , Bayt.com

It’s not a must.
Audience these days want to feel that your corporate message is something that really reflects your companies ethics, beliefs and environment.
I think it’s a good idea to prepare your story board outlines on your own and then have a professional agency take care of the production details.

Adham Attia
by Adham Attia , Head Of eCommerce & Omnichannel , Ghassan Aboud Group

I advice to do so to end up with a professional work.

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