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What is the difference between line and brand extension?

Building Brand Awareness Marketing Business Development Branding Brand Management
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Question added by Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense
Date Posted: 2015/07/23
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Samir Ashaf
by Samir Ashaf , Executive , Sonargaon University (SU)

Line extension is when a company introduces additional items in the same product catagory under the same brand name. On the contrary brand extension is to offer variety of new product lines under the same brand.

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