Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

A firm has two products and two customers. Customer 1 is willing to pay $5 for Product A and $3 for Product B.?

Customer2 is willing to pay $7 for Product A and $4 for Product B. Can the firm increase revenue by bundling and, if so, how much should be charged for the bundle?

 a. The firm cannot increase profits by bundling. 

 b. The firm can increase profits by bundling. The bundle should sell for $12. 

 c. The firm can increase profits by bundling. The bundle should sell for $10. 

 d. The firm can increase profits by bundling. The bundle should sell for $7. 

user-image
Question added by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company
Date Posted: 2015/07/23
Elke Woofter
by Elke Woofter , Project Assistant , American Technical Associates

I think option A is the correct answer 

Eltag  Elgafari - CMA
by Eltag Elgafari - CMA , Finance Manager , Semsem Grains Cereals & Legumes Trading LLC

The company should sell Product A to customer 2 and product B to customer1 making $10 in revenue from selling the two products.

So Answer (C) is correct.

Ismael Hamad
by Ismael Hamad , Trainer , ANTONOIL DMCC , Lukoil project, WQ2

I thank (a)...............................

Gayasuddin Mohammed
by Gayasuddin Mohammed , Advocate , Practicing Law before High Court at Hyderabad

 a. The firm cannot increase profits by bundling.  As it makes no sense in the scenario given in the problem. Thanks for the invitation sir.

khaled elkholy
by khaled elkholy , HR MANAGER , misk for import & export

The firm cannot increase profits by bundling. ....................................

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

  1. The correct answer was: a. The firm cannot increase profits by bundling.

Higher selling price is always welcome. But seller should minimum expect a price as per option C. And under no circumstance should sell less than USD10.

Ramesh Sehgal
by Ramesh Sehgal , Chief Financial Officer , How United Services WLL

The firm cannot increase profits by bundling as customer 2 is paying higher than customer1 for both items. It is better to sell both items to customer2

we try to sale our product old and royal customer

sheraz muzaffar khan
by sheraz muzaffar khan , Procurement/Logistics Officer -CURRENT JOB , Medical Emergency Resilience Foundation NGO

The Firm can increase profits by bundling .Yes the bundle should sell for $12 .because its totally depends on market and consumer demand .

Yaqoub Alomar
by Yaqoub Alomar , Civil Engineer , Al-Zubeir municipality

I agree with the majority 

---------------------------------

More Questions Like This