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Product Launch Steps
First step to develop product launch action plan with timeline in consultation with relevant areas and teams who will be facilitating the product launch project.
1- Developing Marketing plan with its product distribution strategy by defining the objective of launch better to quantify expected figures
2- Matching the product competitive edge with market need/want and apply FAB model feature advantage and benefits of product which customers will get in return.
3- In order to get best communication idea, call2 or3 advertising agencies who may also work on the same objective keeping in mind product target market.
4- Finalizing communication campaign and explain briefly ATL Media plan communication modes as per market trend and suggest BTL campaigns to support.
5-Over see advertising campaign execution there might be some points which your advertising agency will miss but as a client you don't to incorporate.
6- Developing integrated Marketing communication strategy as to flow the same message in all media like TVC. Print, Digital Marketing (website, social media, online advertisements), Billboards/Hoardings Outlet Branding, developing POS( point of sale) material.
7-Make sure all things get done as per time line and hit in the market at the same time.
8-After Launch review things make necessary changes where needed and evaluate the campaign with its initial objectives.
