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What does it mean if you have created a product or service with no competitors? What would be the positive aspects and downsides for this?

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Question added by Islam Gouda , Marketing Manager , Emirates Transport
Date Posted: 2015/07/25
Mehboob Ali Laghari
by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union

The presence of competitors creates (Competition in customers too) while absence of competitor creates no competition among the customer themselves and market is dull. the customer pays no attention to what new you are offering... the same product remains with costumer for longer time impairing the sale of your new service/feature/quality...

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