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It is imperative to build long lasting relationships with one's customers whom without, there would be no business. An organisation should be willing to take all feedback good and bad and improve where necessary. Without happy and satisfied customers, there will be no buisness.
Hello Simbarashe,
For Startup Organization, building a reputation is very important for establishing a name. former and current customers can help you with that by the power of word-of-mouth. to illustrate, making sure the customers are satisfied about their experience with the organization will lead to recommend it to other prospective customers. Luckily, the number of customers for small organization is controllable which give the organization the ability to monitor closely their feedback and build a personal relationship with them.