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Risk hinders purchase decision of buyer. But in some buying decisions risk is very less. Which of the following buying situation has the lowest risk?

1. Straight Rebuy

2. Modified Rebuy

3. New Task

4. None of the above options

Marketing Mix Marketing Research Marketing Strategy Marketing Risk Management
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Question added by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
Date Posted: 2015/07/30
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Adeel Salam Shaikh CPA, CMA
by Adeel Salam Shaikh CPA, CMA , Accounting Manager , Keltour Controls Inc.

1. Straight Rebuy...............

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