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1. Level playing field : Any business can
compete with any competitor regardless
of size with a solid digital marketing
strategy. Traditionally a smaller retailer
would struggle to match the finesse of
the fixtures and fittings of its larger
competitors. Online, a crisp well
thought out site with a smooth customer
journey and fantastic service is king –
not size.
2. Reduced cost: Your business can
develop its online marketing strategy
for very little cost and can potentially
replace costly advertising channels such
as Yellow Pages, television, radio and
magazine.
3. Simple to measure: Unlike traditional
methods you can see in real time what
is or is not working for your business
online and you can adapt very quickly
to improve your results. For measuring
traffic to your site you can use Google
Analytics to measure specific goals you
want to achieve for your website or blog
and most packaged email marketing
solutions provide good insight into how
many people are opening, reading and
converting from your emails.
1. It saves the valuable time and energy
2. It makes life easy
3. It helps to improve work like balance
