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Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals.
Your marketing strategy affects the way you run your entire business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that:
A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take to implement your marketing strategy. Your marketing strategy could be developed for the next few years, while your marketing plan usually describes tactics to be achieved in the current year.
Write a successful marketing strategyYour well-developed marketing strategy will help you realise your business's goals and build a strong reputation for your products. A good marketing strategy helps you target your products and services to the people most likely to buy them. It usually involves you creating one or two powerful ideas to raise awareness and sell your products.
Developing a marketing strategy that includes the components listed below will help you make the most of your marketing investment, keep your marketing focused, and measure and improve your sales results.
To develop your marketing strategy, identify your overarching business goals, so that you can then define a set of marketing goals to support them. Your business goals might include:
When setting goals it's critical to be as targeted as possible so you can effectively measure the outcomes against what you set out to achieve. A simple criteria for goal-setting is the SMART method:
Define a set of specific marketing goals based on the business goals you listed above. These goals will motivate you and your team and help you benchmark your success.
Examples of marketing goals include increased market penetration (selling more existing products to existing customers) or market development (selling existing products to new target markets). These marketing goals could be long-term and might take a few years to successfully achieve. However, they should be clear and measurable and have time frames for achievement.
Make sure your overall strategies are also practical and measurable. A good marketing strategy will not be changed every year, but revised when your strategies have been achieved or your marketing goals have been met. Also, you may need to amend your strategy if your external market changes due to a new competitor or new technology, or if your products substantially change.
Research is an essential part of your marketing strategy. You need to gather information about your market, such as its size, growth, social trends and demographics (population statistics such as age, gender and family type). It is important to keep an eye on your market so you are aware of any changes over time, so your strategy remains relevant and targeted.
Use your market research to develop a profile of the customers you are targeting and identify their needs.
The profile will reveal their buying patterns, including how they buy, where they buy and what they buy. Again, regularly review trends so you don't miss out on new opportunities or become irrelevant with your marketing message.
While you try to find new customers, make sure your marketing strategy also allows you to maintain relationships with your existing customers.
Similarly, as part of your marketing strategy you should develop a profile of your competitors by identifying their products, supply chains, pricing and marketing tactics.
Use this to identify your competitive advantage - what sets your business apart from your competitors. You may also want to identify the strengths and weaknesses of your own internal processes to help improve your performance compared with your competition.
List your target markets and devise a set of strategies to attract and retain them. An example goal could be to increase young people's awareness of your products. Your corresponding strategies could be to increase your online social media presence by posting regular updates about your product on Twitter and Facebook; advertising in local magazines targeted to young people; and offering discounts for students.
Identify your tactical marketing mix using the 5 Ps of marketing. If you can choose the right combination of marketing across product, price, promotion, place and people, your marketing strategy is more likely to be a success.
In deciding your tactics, do some online research, test some ideas and approaches on your customers and your staff, and review what works. You will need to choose a number of tactics in order to meet your customers' needs, reach the customers within your target market and improve your sales results
Study your Clintielle first, learn their buying patterns and peak seasons of purchase for a particular product.
See how a competitor of that particular product goes about promotion of the same, here you can apply the same strategy or modify it out smart his and capture your customers' attention.
More to the above look at the cost of developing and implementing this strategy
to develop promotional stategies for a product one must set the goals normally the promotional goal include reaching out more and more people via your promotion.therefore setting a goals are the prior thing the choosing strategies are taken into consideration and this includes advertising,personal selling, online marketing,tele marketing etc.there are lot of strategies from which you can choose a per your convenience after implementing the promotional strategies one must evaluate the strategies whether they are working according to set standards if not then deviations should be checked and removed as soon as possible in order to maintain the promotional strategies.
Thanks for the invite.Most importantly Customer Service, then the product knowledge with a professional approach to salesman ship.
1. Determining the promotional objectives
2. Determining the Target Audience
3. Determining the best possible media vhicle that reach the target audience.
4. Deciding on the budget to be spent.
5. Determine the proper message of the campaign
6. Developing an action plan for the execution
