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During my early years of my career I had met an experienced HR consultant. For helping me out in my job search he asked me a question -
" Out of these three factors, which would help you chose a company offer letter?"
The choices:
1. Reputation of the company or brand name (This is associated with respect, recognition)2. Highly paid job (Lot of money for the employee)
3. Designation (Responsibility, aspiration for power)
After I had given my priorities in these three, I asked him a question
"Will this priority remain the same throughout my life?"
And he responded stating
"No, these priorities keep changing in one's life".
That means, it is not always the priority to be appreciated or awarded or recognized. Not always will a lot of money be attractive for the employer. Neither would giving a high position always be satisfactory to have the employee continue with the company. But all these may undergo changes in the way we think and are also influenced by other external factors like the place we live, the cost of living, the standard of living, number of people around who can be friends and much more.
Considering the above factors, for an employer to really have the loyalty of the employee, it becomes important even for the employer to exhibit influence or responsibility towards the living conditions which are actually outside the scope of business management.
By and large, there are such loyalty factors (direct or indirect) which would help an employer retain an employee for a long term.