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Do you agree that marketing depends almost 60 % on social media??

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Question added by Suad Esam , Executive Secretary , Alajena alasliya trading company
Date Posted: 2015/08/02
Ahmad Al sharaf
by Ahmad Al sharaf , Marketing Planning & Pricing Manager , STC - Sapphire

I cannot say 60% or less because it depends on the products or services that are being promoted, as it also depends on the target ROI. Social media is a tool through which awareness and exposure can be created. It is also a fast and very effective direct communication channel with the target clients and audience at a very low cost. However, we have to keep in mind that in the ever-evolving world of digital marketing, maintaining a consistent and authentic brand voice across social media is no easy feat.

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