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How free samples of new products offering, helps to create new consumers?

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Question added by Fazlul Hoque , Assistant Director , DoF,GoB
Date Posted: 2013/08/21
Fazlul Hoque
by Fazlul Hoque , Assistant Director , DoF,GoB

A new product is a goods, service, or idea consisting of a bundle of touchable and elusive attributes that satisfies consumers and is received in exchange for money or some other unit of value.
    Free samples of new products can create new consumers by the following ways:     Free samples of new products can observe actual consumer behavior.
Free samples of new products can introduce in geographical areas chosen to represent intended market.
Free samples of new products can help to aim is to determine the reaction of probable buyers.
Free samples of new products is the sample opening way of the marketing the product.
Free samples of new products help  to determine to go ahead, modify product, modify marketing plan or drop the product.
      Free samples of new products helps to marketers establish relationships quickly with the buyers.
     

Maaz Syed
by Maaz Syed , Marketing Manager , International Institute of Quran Learning Project of Stamfordies ltd

Free samples may seem effective.
But from my personal expereince the reality I have find is that most of the people who take free samples are those who don't want to spend money on such products.
Almost everyone show enormous interest while getting a sample but after that few or none turn out to be customers!

Meherunnessa Runy
by Meherunnessa Runy , Mid-level Officer , DoF

During purchasing customers set up a hierarchy of values,quality wants, and needs based on experiential data, opinions, word-of-mouth references, and previous experiences with products and services. They use that information to make purchasing decisions. Free sample of new products contribute a great role on this situation.

Consider the last item customer bought either online or at a stand-alone store that time some factors considered by customer when purchasing that item. Tasting or using the free sample of the products influenced customer decision to buy that item over another. After that, if customer satisfied, he/she go to a specialty store seeking out this item or buy on a regular basis at a store  visit frequently.

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