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The following are the basic keys to maximize profit margin you need to have a well understanding of your P&L. Key areas that you need to focus on are the following:
1) Have a solid understanding of your P&L
2) Focus on the list of high profit margin products that you provide to your consumer.
3) Merchandise The high profit products at the right stores, in the right areas.
4) Learn the what, when and where to sell at what time of the year "The seasons".
5) Control the costs.
6) Learn your consumers.
7) Study your competition.
8) Provide above and beyond customer service.
9) Have strategies in everything you execute.
