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How do you define "Marketing Management'?

Marketing management is the art and science of choosing target markets and building profitable relationships with them

 

How far you agree with the above definition?

1. Totally Agree

2. Agree to some extent

3. Other destinations are stronger & far widely acceptable

4. Totally Disagree

 

 

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Question added by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
Date Posted: 2015/08/10

Marketing management is the process of planning, organization, directing and controlling marketing activities.

Ibrar khan
by Ibrar khan , sales branch manager , Aramex - Saudi Arabia

mkt mg is set process ,institution to keep,maintain and attract customer by creating ,delivering and communicating superior customer value.

Tarun Jha
by Tarun Jha , Sr. Sales Manager , Patanjali Ayurved Ltd

The application, tracking and review of a company's marketing resources and activities.

The scope of a business' marketing management depends on the size of the business and the industry in which the business operatesEffective marketing management will use a company's resources to increase its customer baseimprove customer opinions of the company's products and services, and increase the company's perceived value.

SATHEESH MANI
by SATHEESH MANI , customer service executive , Universal Hospital

Marketing management is a continuous activity by which you create a rapport between customer and services of a organisation

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