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Which of the following is short answer of "What is Marketing Segmentation'?

1. Dividing Product into distinct groups

2. Dividing competitors into distinct groups

3. Analyzing consumer behavior

4. The process of dividing markets into distinct groups of buyer

Marketing Mix Marketing Strategy Marketing B2C marketing
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Question added by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
Date Posted: 2015/08/11
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Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

It's Option4.

The process of dividing the markets into distinct groups of buyer.

Khaled Anwar
by Khaled Anwar , Senior Sales Engineer , "Automotive company''

I think the answer is : Option (4 )

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