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Pharmaceutical Marketing is a specialized segment in which Doctors are the prime customers.
to give good result to there products and to change there quality to become attrec tive
Pharmaceutical There are two different words Pharma mean medicine and ceuticals mean chemicals medicinally effective chemicals which are effective for patients imbibe
When you talk about "retention" & "lasting relationship", the overall strategy of Customer Relationship Management (CRM) comes into play. CRM looks at identifying, maintaining & enhencing lasting relationships with customers. So whether it is pharmaceutical or any other business, for "retention" & lasting relationships" with customers, you need to deploy CRM strategy to accomplish your objective
Good Day Irfan!
To my opinion customer retention is a continuous process and one has to make following activities to keep his customers alive and retained and even more productive:
1-Strong follow-up of customer form entry level Representative to Senior level Marketign head.
2- Continuous satisfaction of needs & wants of customers.
3- Induction of tangible relationships (remebering birthdays / Wedding Anniversary or Kids BDays etc.)
4- Give him/her the confidence that he/she is the most valuable prescriber of the product/s.
and it is a long list if you dont consider ethical selling.
