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There are a few steps someone can make himself/ herself more appealing to the potential employers:
1. Firstly, develop a CV nicely with support from several HR related website (Like Bayt.com). Since fresher does not have any experience, the extracurricular activities undertaken while at University are to be nicely mentioned.
2. Prepare yourself for the job market through your attitude, manners and dress up.
3. Actively search for Job and not just applying for a job - this means search jobs through your network and network of your family members.
4. If you get a call for interview, prepare thoroughly. A lot of material is available in website for such preparation.
5. Finally appear in the Interview with confidence and grab the job - It is you who make yourself best for the job. So, practically, the ball is your court.