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According to businessdictionary.com it is " Offerings, plans, or strategies motivated by customer demand or expectations."
I think, to satisfy the needs of customer as they want them tobe. are meet the requirements of customer as they want.
An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.
I agree with sister Aya Ahmed
I believe that Customer Driven Marketing Strategy is a strategy that was built based on consumer insights supported by proper research (qualitative and quantitative) to identify the actual needs of the end user to achieve the marketing objectives.
Customer Driven Marketing Strategy is Plans and Strategies made by the marketers keeping customer needs, wants and expectations at their center.
"Customers are in the center. The goal is to create value for customers and build profitable customer relationships. Then comes marketing strategy, the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships.
(1) Market segmentation: dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products and marketing programs.
(2) Market segment: A group of consumers who respond in a similar way to a given set of marketing efforts.
(3) Market targeting: The process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
(4)Differentiation is actually differentiating the market offering to create superior customer value.(5) Positioning is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer. A product's position is the place it occupies relative to competitors' products in consumers' minds.
The second key questions of marketing strategy is that the company designs a marketing program, the7 Ps that delivers the intended value to targeted customers.
Marketing mix: the set of tactical marketing tools--product, price, place, promotion, people, process and Physical evidence that the firm blends to produce the response it wants in the target market. An effective marketing program blends each marketing mix element into an integrated marketing program designed to achieve the company's marketing objectives by delivering value to consumers. The marketing mix constitutes the company's tactical tool kit for establishing strong positioning in target markets.
The scenario of the question is "customer driven" and "marketing strategy".
Customer driven refers to customer focus. Focusing on the needs of the target customers and consumers.
Marketing strategy refers to the way to reach out to the target customers. Basically it refers to way or ways to reach out and fulfill those target customers or consumers needs at a profit to the organization ethically. Better still in the process of fulfilling the needs, it delivered beyond customers expectations be it in form of quality, packaging, delivery,support services and future needs. I would like to add market driven. It mean being ahead of the competition. Especially in term of technology and customer relationship.
All these customer driven and marketing strategy need to be developed referring to product or service profile, market profile and the market segment targeted.
Various environmental factors with regard to each market segment need to be evaluated to ensure the strategy will work,and effectively delivers the goals set for the product or service in the targeted segment. The goals can be such as market penetration, increasing market share, enhancing profitability, first mover strategy or whatever the organization wants. It can be short term, medium and long term.
These strategy or strategies cannot work in the vacuum. It need to also look at various other internal factors such as resources ( financial, manpower, technology and leadership) profitability as well as the external factors such as technology, legal, political and cultural aspects.
When all factors considered and executed by competent team, it will certainly produce the result expected.
