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What are the reason behind Adobe's acquisition of its former competitor, Macromedia?

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Question added by Mariam Eid , Marketing and Communications Manager , Executive Solutions
Date Posted: 2015/08/19
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

"According to John Dvorak the reasoning behind Adobe's recent (and to many, surprising) purchase of Macromedia for $3.4 billion is that Adobe was afraid Microsoft was going to do it first. An interesting look at the thinking and attitude of Adobe from someone who's been following them for a long time. From TFA: "So, mostly out of fear, Adobe buys its main competitor and now must shoehorn the company into its unfortunate not-invented-here corporate culture. (This aspect of Adobe is another story in itself.)""

Murad Nofal
by Murad Nofal , Senior Graphic Designer , Hashtag Studio

Because Adobe have Activites with Designers (Community)

Rahiel Belai
by Rahiel Belai , Medical Doctor MD/Medical Director , priavet clinic

just to control the market.

Yaqoub Alomar
by Yaqoub Alomar , Civil Engineer , Al-Zubeir municipality

In my opinion there isn't any difference. Old versions of flash are called Macromedia. Newer versions are called Adobe. A few years ago, Adobe bought Macromedia, and since then, all new products have been called Adobe, but it's still party based on the Macromedia stuff.

May be  macromedia is simply a much older version of Flash, not made with the updated TOS or Copyright. 

Adobe Flash still updates: and goes to much higher heights than Macromedia. When Flash updates, alot more standards are added into it, and it's performance will be better GUARANTEED. As always, don't go with the older or worn out products. Adobe Flash is made by many more professional programmers than Macromedia flash.

 

 

Akram Kamal
by Akram Kamal , IT Technical Support , AlSafa Specialized Hospital

to creates one of the world’s largest, most innovative and diversified software companies. the acquisition brings together  of the industry’s strongest software brands and most ubiquitous technologies for creating, managing and delivering compelling content and experiences across multiple operating systems.

Azhar Javed
by Azhar Javed , 3D/ Graphic Designer , Blue Star Advertiser

it's for  control the market in a particular fields

Deleted user
by Deleted user

It's the same of what happened when Facebook bought WhatsApp; the potential they saw in it made them acquire it to demolish the competition in this area and to enhance their services at the same time. "Catch two birds with one stone"

mohmmad seead ahmmad  batsh
by mohmmad seead ahmmad batsh , فني تقنيات , مدارس الكليه العلميه الاسلاميه

Its ease, rewarding the group with each other, multitasking, and serving several areas

Deleted user
by Deleted user

Probably because they feared Microsoft will buy Macromedia, hence the value of the transaction. 

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