When is the right time for a startup to hire a Public Relations (PR) person or firm?

When you are fully confident about the product you offer.

PR is an important and fruitful way to Promote your product/Service, so you you have to ensure that you reach the maturity level of experience and high customer satisfaction tools

its the right time when the company want keep the good relation with client and keep communication with their customer.

Public relations (PR) is about managing reputation. 

PR involves gaining understanding and support for clients, influence opinion and behaviour.

PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients.

So, when you think that you have adequate clientele and wants to take care of them all, please proceed to hire good PRO person or Firm.

First my apologies to you Dana and to Samar Saleh for not being able to answer your questions! I have been in Laos on a UN mission and will remain here till September25 and may not be able to attend to social media like this considering a huge task I have at my hands here.

The best time to hire a PR individual or a firm is to1) when you need to outsource PR work since in-house PR expertise is not sufficient,2) when you can afford it and think it is a good decision cost and benefit wise, and3) when you are ready to absorb and answer questions of your "publics" and are also capable meeting the demand created by your PR effort. Best regards.

Zahid Hussein

When the firm itself willing to spend money on the public relations, otherwise, the existence of this role without a proper budget is useless. 

After obtaining rights to commercialise the product

PR is key in the industry now a days. Through PR, we can establish strong relationships with the media to get great coverage for free. PR is key when it comes to new openings, new product launches or any new activities that the company is trying to communicate to customers. Also PR person will be responsible to conduct monthly meetings with the media to maintain string relationships. Media is important to attend events to spread the word.

Once you start selling your products \\ services , just because the PR is pave machine of sales Dept. moreover , your company live in this world , so how you can build strong relationship with your external environment without hiring PR from the first day of your Firm history .

Its is the immediate process before you start all Govt Approval starts.

Position in charge of public relations is better to give him to someone who continued to be better than the company contracted with a private company public relations because it is usually these companies have their own approach, which you may not be imposed in line and approach your organization.