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Customer Segmentation simplifies the process of Customer Profiling wherein the appropriate Target Market can easily be identified for the specific Product/ Service the company is offering.
Customer segmen is partner business for me, do not make it client because customer they need more service and customer part off our communication promotion our product.
If we give more service patient to the customer segmen they will talk is other , by friend to friend or by social media, when one person customer we make it happen bad service to them one days or directly they will made status social media via facebook, tweet, instgram ect.
Make it customer is our partner, for the sort therm plain they will call friend, long them they will buy and they will help us for join funture or they will invest for our product
For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
A market segmentis a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs.
Companies will not survive if the marketing stretegyis dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Understanding customers segmentation will help the business to develop specific strategy to approach each market segment. Different segment have different needs and wants. Hence it requires different approach in reaching out to it. It can start from product and service design, production, packaging, labeling, branding to marketing, sales and customer cares. Even pricing need to be specifically fit to each customers segment. All need to be carefully thought and research before market plunge is make.
Customers vary in terms of their needs, their buying criteria, decision making process etc. As a result it is important for an organisation to understand their customers and adapt their organisation in order to remain relevant to their customers and their industry. Customer segmentation helps organisations to develop and focus their product distribution strategies in accordance to the customers needs, buying criteria and decision making process. Furthermore it also helps in developing client retention strategies for different cluster of clients with similar attributes.
marketing segmentation which can simplify the method of supply goods,