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What is your view about "Marketing Intelligence"?

photo Marketing Intelligence_zps4z5bezjg.jpg

Marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketplace.

 

How far do you agree with the above definition?

1. Totally Agree

2. Agree to some extent

3. This definition is not sufficient

4. Totally Disagree

 

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Question added by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
Date Posted: 2015/08/27
Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

1. Totally Agree. It is marketing intelligence that would help a co to survive in a comparative market situation. In today's world there are no monopolies (except probably in Cuba and N.Korea) and every decision that a co makes be it in pricing, product feature of target marketing is taken after considering the inputs from marketing intelligence.  

Muhammad Yousaf
by Muhammad Yousaf , Director , Zia Saeed & Co. Pvt. Limited

A market intelligenceis set of tools, techniques used  to continuously collect data about the competitors, environment, result of your own actions and then produce knowledge from data and information, in order to solve marketing problems and to take decisions on the basis of that information.

I totally agree with the definition.

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

1. Totally Agree

 

Marketing Intelligence – Internal & External

 

  • Systematic collection & analysis of publicly available information about consumers, competitors & developments in the marketing environment

 

  • Improves decisions by understanding the consumer environment, competitors actions (new product launch or annual report) & alerts us to opportunities & threats

 

  • Involves Monitoring Internet Buzz, Observing Consumers, Internet Research, Newspaper/TV, Quizzing Employees, Sentiment

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