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Hi Muhammad,
With regards to you query, there are several factors that need to be determined before you can start scoping the retail presence for a city.
1.Product and/or service being offered. Pricing, one off sale, recurring sale, etc.
2. Consumer targeted. And use of retail outlet. Sales and/or service?
3. Channel and Sales Strategy. Direct, Indirect. Franchisee or Company Owned, etc. Also influenced by the business plan/budget, including head-count.
4. Type and size of city. By type I mean is it a traditional city as in Asia where you have the old city and the new city usually divided by a river. Or a new planned city?
5. Population : Density area wise, their demography, etc. People movement in the city. Residential, commercial, mix, etc.
6. Traffic: How does the traffic in the various parts of the city and within the city flow. Timing, road network, etc.
7. Real-Estate: Quality and quantity of real estate available. This would again depend on type of product/service vs target consumer. And off course budget.
Once these are determined, only then can you work out the Retail Strategy for a particular city.
regards
Prakash
it depends on your area,market position of your product or service and type of customers or retailers customers in that area.
Hi Prakash,
Very balance response. Can you place scenario case here ?
Regards,
Zeeshan
