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Applying to the company itself is the one that has a standard for how to hire for vacant positions
company itself, less outside people handling the process
It is good to apply via agency or apply directly to the company. whichever one that is favourably, go for it
i have seen in most companies HR received cv than he send it to recruitment manager. he has already a number of applications for that post so its possible he missed good candidate for interview.
on the contrary if you a good and experienced candidate ,recruitment agencies struggle for your interview, it can possible they have approach because agencies are not only open there offices for just people interviews but also for there jobs. so they can built there name in people. once the agency name famous more people went to agencies and agencies get profit by people.
If you get the employer's email,address, it's better to apply directly in order to save some money
which will be collected from you for finding a job for you, for only connecting you with employers
and nothing else is expected.
So, it's preferably, do this simple step yourself !!!
Good luck
Bufarraj M. Eddinali
Certified translator/cost controller
We should apply through both ways.
It increases chances of reaching your application to employer.
Why not do both simultaneously and save yourself the headache. That has actually worked for me on a few instances.