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Basically the hotel rates depend on the supply and demand rule.
if the hotel is getting full and knows it will have high demand on the rooms, it usually charges 15 to 20% extra on walk in guests or last minute booking.
on the other hand, in case the hotel has low occupancy/demand, or in case of last minute block or group cancelation the hotel will lower it's rack rate (a lower rate is always better than no occupancy!)
lowering or increasing prices, you must pick the right time. If you're lowering prices, choose a time when the change will have the most impact; if you're raising prices, choose a time when you'll encounter the least resistance. Your business's seasonality, growth stage and sales cycle affect your choice.
Its depends on...
Early booking and last hot offer in case of hotel occupancy30-40% creates the best for tourist price