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Inbound Marketing is a permission based marketing to create awareness and brand image using many tools. Inbound marketing may SEO,Social Media, blogging, content creation.
Although PPC is permission based, there is no clear agreement on it being inbound marketing since PPC has limited mindshare. When a customer clicks on PPC, he is looking for quick information and would rather not want to learn more about the company but just the product. Also PPC can be expensive and not sustainable approach. The benefits of PPC are temporary and more inclined towards sales.
PPC can be used for short term promotions while a company which is looking for long term branding and sustainable growth would want to look at SEO, content creation and other inbound marketing methods to grow their mindshare exponentially over a period of time.
First we need to understand both
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. It includes creating a great landing page, email marketing tactics, PPC, SEO.
PPC (pay per click or paid search) is a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
Inbound marketing teaches us to focus on the long tail where traffic may be lower but the opportunity to convert customers is huge. Paid search can be a useful tool for expanding the reach of landing pages and offers that have shown success via inbound marketing. Starting a paid search campaign centred around competitor keywords and offers can give your business visibility and let your competitors audience know there are alternatives.
Thus, Compliment your successful inbound marketing tactics with PPC.
Well there are some excellent points made here about inbound marketing & PPC. PPC works better with Ecommerce & purchase oriented websites. For service business, inbound marketing might work out to be more cost effective.
If lead generation is an absolute must for your business, the you might want to consider Facebook Lead Generation Campaigns & Linkedins recent Lead Conversion Funnel ad format. Compared to PPC they are more efficient allowing you to focus on certain demographics or job titles.
in bound marketing is batter then PPC because In bound marketing is beneficial for company and PPC beneficial for customer
Depends of company approach: for sort or fast grow you should choose PPC systems like google adwords and Facebook ads, especially Facebook leads campaign is very very effective. For a long term approach and lowering costs SEO is very effective as the CTR on this system is bigger then any PPC system and once you are no.1 on google on your main keywords then you get organic traffic as a very very small monthly maintenance price.
Inbound leads might be a better choice as far as company strategy, financials and long term goals taking into consideration, PPC would be a good option only based on the trial and error basis but again this becomes a speculation. IF the organization is known for good risk taking measures PPC can come handy or safe option. But on a given day inbound Marketing is good to vouch for in the long term.
Its not only about lead generation, we need conversion as well. Its more likely to get get conversion through Inbound Marketing rather than PPC. Inbound marketing actually portrays the ethics and functionality of the services offfered however PPC would only give information about the product.
Well it depends.. But in most stiuations you need to target a specific audience to reach an effective lead. So I think Inbound Marketing would suit better
I will have to acquire the experience on PPC or Inbounding Marketing.
It depends. Before making decisions, we need to plan and setup a perfect marketing mix. We can't just adapt a strategy for namesake. PPC and Inbound are both interlinked for any companies.
Current competitive world, we should adapt several marketing mix and evaluate.
I prefer psychology marketing always.
