Expenditure on advertising and promotion never gives rise to the acquisition of an intangible asset. True or false?

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mohamed Hakim CMA CPA Candidate
04-January-2017

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Date Posted: 2013/08/28

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by Prince Ninan , Audit Executive , Lewis & Pecker

IN case of an heavy advertisement expenditure or expenditure incurred for launch of a product is treated as deffered revenue exp & unamortised is shown as asset in balance sheet.
so it is partly true.

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by Majid Mohiuddin , Regional Manager , A.S.Bugshan & Bros. (Bridgestone Tires Div.)

false

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Expenditure on advertising and promotion never gives rise to the acquisition of an intangible asset. True or false?

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